Social media is one of the top channels when it comes to online marketing. While you’re reading this, social media is on the move –people are scrolling their newsfeeds and businesses are generating content. Social media enables you to reach potential clients and generate sales, given that you have quality and engaging content to offer.
Of course, to monitor your social media activities you need to start with creating a social media page for your business. It could be Facebook, Twitter, Instagram, Snapchat, LinkedIn, and other thriving social networking sites of today. Small businesses who use social networking sites effectively are able to promote their businesses, and one of the best ways is with through a Facebook business page.
A Facebook page gives you a channel to communicate directly with your target audience. Think of it as an ongoing focus group –your “fans” are there because they are aware of your business and want to learn more about your products and services.
Here are reasons to create a Facebook page for your small business today (aside from the fact that your top 3 competitors may already have an existing business page).
INCREASED EXPOSURE TO POTENTIAL CUSTOMERS
With more than 1.19 billion active users, a.k.a. potential consumers, more are using the site to find products, services, and brands to solve their everyday problems. Facebook and other social networks make it easy for potential customers to find you.
Most people on Facebook visit the site every day. Regular status updates, utilizing the Stories feature, as well as sharing links and videos give you a chance to connect with your customers daily.
Setting up an official Facebook page for your business can be a powerful way to establish your brand, expanding your reach and increasing awareness of your business online.
SEARCH ENGINE OPTIMIZATION (SEO)
Facebook can be an effective way to direct traffic to your website. Your posts and links that are included in your posts can give you an SEO boost if they are indexed by search engines, helping boost your search engine rankings.
MAKE YOUR BRAND APPROACHABLE
Facebook gives you an opportunity to attach a personality to your brand. While your page may represent your business, it also allows you to show the human side of your business through conversations, personal tidbits, and nonbusiness interaction.
You can add in a moderate amount of live communication to create richer, more human relationships.
GET TO KNOW YOUR MARKET
A Facebook page gives you a way to communicate directly with your target audience. People hit the like button because they want to know more about your products and services. Think of it as an online, ongoing focus group allowing you to collect useful information from them by posting engaging posts and asking questions.
IT ALLOWS YOU TO SPY ON YOUR COMPETITORS
You might not realize it until now but you can also monitor the social media of your competitors. Through social media monitoring, you’ll get to know the pulse of your competitor’s consumers and from there come up with new opportunities to get ahead of them.
Hopefully, these benefits have already convinced you that having a Facebook business page is an absolute no-brainer.
Need a website for your business? Mawnster Marketing offers a wealth of Digital Marketing Solutions and packages that can help you put your best business foot forward. We can help you put up a website with videos, banners, infographics, and blog posts that will showcase your brand to the world. We also offer Pay Per Click campaign creation, Search Engine Optimization, Website Development, and Social Media Marketing. Drop us an e-mail at firstname.lastname@example.org, call us up at (703) 895-0737, or contact us online for all of your Digital Marketing queries and for more information.