While we cannot know exactly what is coming in the next years, we are left to speculate so we can put together a plan to get the most out of our marketing budget. You may even already have next year’s marketing budget put together. If it does not include video marketing, we strongly suggest that you consider adding it in. We know for sure that video continues to be one of the most effective elements in a digital marketing strategy.
Video as a means of advertising is no longer a “nice” option – it is a necessity. If you want to increase conversion and exposure, a video marketing strategy is the only way to go. As a visual species, we find videos more engaging than any other type of content out there. We expect video marketing to become even more popular than it already is.
If that’s not convincing enough, here are more reasons to include video marketing in your budget.
Consumers want to see videos.
According to HubSpot Research, more than 54 percent of consumers want to see videos from brands over other content types like blog articles, email, and social images. This year, around 80 percent of all internet traffic would come from video. Video is literally taking over the internet.
Videos yield higher conversion rates.
Statistics show that including video on landing pages may increase conversion rates by 80 percent. Including the word “video” in the subject line of your email campaigns can potentially increase your open rates by 19 percent.
You can create informational product videos for many different purposes and for every stage of your customer’s journey in the sales funnel. Not only will it yield to higher conversion, it can increase your brand awareness, encourage brand engagement, and so much more.
It is cost-effective.
Video marketing doesn’t need to be fancy. You can reach a large audience at minimal to no cost by simply uploading your videos on your Facebook page or Youtube. It is also really not that difficult to do. You can get elaborate with your studio and equipment, but these days we can already produce high-quality videos even with just an iPhone.
You can start by using a blog you’ve already written and turn it into a video. Or, you can film one of your salespeople explaining how to use one of your products. You can also just jump on Facebook Live and start talking about something relevant to your audience.
The only thing better than a video? Live video.
Think behind-the-scenes, office tours, product demos/releases, and live Q&As.
In doing live videos for marketing, it’s important to create a robust content strategy. What are all the things your customers would find useful, helpful or fun? Keep in mind that video should be your starting point, but these assets can be leveraged across multiple platforms and turned into other forms of content like audio, blogs, or infographics.
It is also important to pick the platform you want to focus on — Facebook Live, YouTube Live, Instagram Live, or even Periscope and Livestream.com. With the recent Facebook algorithm change, YouTube Live and Instagram Live are less crowded and the chances to be viewed is more viable. Keep your videos fun, personal, and engaging.
Need a website for your business? Mawnster Marketing offers a wealth of Digital Marketing Solutions and packages that can help you put your best business foot forward. We can help you put up a website with videos, banners, infographics, and blog posts that will showcase your brand to the world. We also offer Pay Per Click campaign creation, Search Engine Optimization, Website Development, and Social Media Marketing. Drop us an e-mail at firstname.lastname@example.org, call us up at (703) 895-0737, or contact us online for all of your Digital Marketing queries and for more information.