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Leveraging Social Advertising – Without social media accounts you’ll miss out on excellent advertising opportunities with platforms like Facebook. Facebook advertising allows you to reach your best customers with laser targeted interests and behaviors. Social media ads are typically the cheapest form of PPC advertising and allow you to analyze data in real-time.

Boost Brand Awareness – If you’re trying to grow your brand without social media, it will only cost you more in the long run. Social media makes it incredibly easy to allow people who have never heard of you before know what you’re all about. If you don’t think this is the case, you’re leaving an open ground for your competition to build their brand in your space.

Increasing Inbound Traffic – Inbound marketing is one of the most effective ways to send targeted traffic to your website. This is the exact traffic you want because it’s been laser targeted to fit your business. If you limit yourself to just organic traffic, you’ll miss out on what is one of the most incredible opportunities for increasing sales and building your brand.

Improved Search Engine Optimization – Social media marketing increases social signals to your website which has clear benefits as described by Google. Additionally, if your social media profiles gain enough traction, you can find them even ranking at the top of search results for important key terms. The more space you occupy on the first page of Google, the better.

Increasing Conversion Rates – Traffic is important but if that traffic doesn’t convert, that defeats the whole purpose of marketing. Without a conversion, you make no money! Social media increases conversion because it helps build social proof and allows your customers to engage with you freely with user-generated content.

Satisfy Your Customers – Losing a customer is never easy and gaining a new customer is even more difficult. The key to successful business growth is satisfying your current customer base while adding on to it. With social media, you have the ability to engage with your customers and hear the problems they’re experiencing and how you can solve them. Your customers understand that social media is much more friendly and approachable than a phone call or email.

Maximize Brand Loyalty – Don’t get tricked into thinking your follower or like count is important, these are simply vanity numbers. Focusing on these meaningless statistics will have you lose sight of the real goal, brand loyalty. Likes and follows don’t generate word of mouth referrals, but brand loyalty does. Create a solid social media strategy, share valuable content, be consistent, and respond to queries.