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Google AdWords: This advertising platform is great for businesses whose customers are searching for their service on Google. This platform allows you to create advertisements that show up at the top of Google and all across the internet on Google’s partner sites. You target your customers based on their search phrases and location. This works hand in hand with search engine optimization services because you’ll be able to see exactly which paid keywords result in the majority of your traffic and sales.

With this information, you can make smart decisions on which keywords you want your website to show up for organically. Keep in mind, paid traffic will always be more expensive than organic traffic because natural traffic is when customers find your website in the search results below the map listings, not by clicking an ad. Organic traffic is the result of successful search engine optimization. 

Google’s PPC ads are a great way to supplement traffic for your business while waiting for your website to improve its natural search visibility. Once your website ranks organically, you could begin to cut back on the keywords you’re paying. A study showed that only roughly 6% of searchers will click on a paid ad, the rest clicking mainly on the top three organic listings.

Read more about this study here.