IF YOU WORK IN THE DIGITAL MARKETING WORLD TODAY, YOU KNOW THAT IT ISN’T AS COMPLEX AS IT WAS IN THE EARLY 2000S.
As new apps enabling us to connect with potential clients surface, marketers need to adapt quickly to get ahead of their competition.
The new millennium indeed brought a world of change for marketers as the Internet became a more versatile tool.
Nowadays, even the smallest innovation can change the entire face of the game. Mark Zuckerberg announces an alteration to Facebook’s algorithm and bam! Marketers had to tweak their techniques to suit the platform.
This year, new technological advancements have surfaced. Voice search, chatbots, artificial intelligence, and continuous updates in social media make us wonder what might be in store for the next decade.
Here are some of the potential trends in digital marketing.
SOCIAL MEDIA IS HERE TO STAY
Social media will remain in the top tier of digital marketing tools. Aside from the ever-growing Facebook, other sites like Instagram and Youtube are also predicted to go bigger in advertising as well.
With this, one thing is for sure. Getting attention from the customers in the future will have challenges, as they will be more exposed and bombarded with marketing materials. Currently, a user gives you eight seconds of their time. In the future, it is likely for them to give much less.
INNOVATIVE LOGISTICS SYSTEMS
Not only is shipping and logistics getting cheaper and more convenient, but it also is a form of good marketing.
How your business delivers a product is also starting to take a new form. Take heed from those who started delivering items instantly using drones. Companies are taking baby steps, and expect it to fully blow in the next decade.
MORE FOCUS ON CUSTOMER VALUE
Marketers now design content with their target market in mind. We are gearing more towards user personalization and general user experience, doing away the usual I’ll-shove-you-with-my-principlesmarketing.
This is why most businesses are utilizing the stories feature of Facebook and Instagram. The trend in these, as well as in video ads, mainly feature the life of the consumer rather than the brand.
BETTER E-MAIL SYSTEMS
E-mails, having been there since the early 1990s, is expected to still be around in the next decades. E-mail marketing remains one of the effective digital marketing tools.
With more creative e-mails, the future of e-mails is believed to get more personalized, with users having more control of the interface appearance. The content will also be based on the receiver’s preferences.
UTILIZATION OF ARTIFICIAL INTELLIGENCE (AI)
Not robot invasion as seen in movies, Artificial intelligence (AI) will soon be more involved in what we do. Search engines and bots will help us market digitally, with SEO becoming more engaging and more attractive to consumers.
AIs are also more intuitive in giving users the best content on the web, with chatbots offering outstanding customer service and accurately recalling your entire purchase history.
While they are a little irking for some consumers these days, they will be better developed to bring a human-like, seamless customer service.
Succeeding in digital marketing has a lot to do with adapting to new tools, techniques, and strategies. You should not hesitate exploring something you haven’t tried yet.
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