In this digital age of online marketing, things are changing all the time. If there’s one thing that is constant, it’s the importance of producing high-quality content. Therefore, if you want to make the most out of your digital marketing strategies, you need to back it up with strong content.
But what makes a great content marketing plan?
With thousands of content going out online every minute, creating strong content that will capture your audience’s attention can be daunting. You need to make sure that your content will stand out. Here are some helpful ways to make that happen:
- Create content that will solve your target audience’s problems
Give your readers a reason to read your content. And what’s better than providing solutions to their existing problems? Try to be creative and unique to avoid writing general and common solutions that they can find on other sites. If possible, be relatable and give examples.
- Have fun with your titles
Ditch the old, boring, and keyword spammy titles. Try to have fun and incorporate creative and relevant phrases or idioms. Most people just scan through the article and find the most interesting thing to read. Thus, it’s important for your headings to add a little flavor to your content.
- Use different types of content
The span of people’s attention is getting shorter each day. Therefore, it’s important to incorporate different types of media to capture your readers’ attention.
If you want to make the most out of your website, you need to have most (if not all) of these types of content:
- Written Content
Written content makes up about 95% of the website. They are the most common form of content that is being used to almost all websites. Most search engine bots can only read text form, so it’s definitely important to have a good amount of written content on your website.
From the term weblogs, blogs have evolved over time. They are no longer just online journals. Nowadays, blogs are more dynamic and are more updated frequently. Keeping a regular blog schedule on your website helps a lot in building brand awareness and also driving search engine bots to your website.
There are different types of blog posts, but 2 of the most important are:
- Evergreen content
This type of blog post contains valuable content that is not time-sensitive. It’s considered to be a resource that covers important topics about the niche you’re writing about.
If you’re trying to build your niche, writing several evergreen articles as pillar content will help you rank on search engine and share the most essential topics about your niche on your website.
- Recent/Latest news
This type of blog post is more time-sensitive. When building brand awareness, it’s important to write consistently. This can be about a recent company event or some latest news about your niche.
- Landing Pages
What’s a website if you don’t plan on converting your leads to actual sales? That’s why a good landing page is important.
There are different types of landing pages – depending on your goal. It can be a sales page if you’re planning to sell products or services or an opt-in page if you want to collect email addresses for your email marketing campaign.
Regardless, the content you write and put in your landing page plays a very important role in the success or failure of your campaigns.
- Visual Content
People are more visual nowadays. They want data to be presented in a more visually appealing manner. For instance, it’s been proven that social media posts get more engagement when it’s posted with a great image or video. Even blog posts get more click with a nice blog header image.
In fact, a rule of thumb is to add an image for every 300-word written content.
Spice up your pages, posts, and other website content with colorful and interesting images. When adding images on our website, make sure that the quality is high. The last thing you want is for your audience to be turned off by your poor images.
Make sure that you also brand your images. If you can, use real images over stock photos. It helps in building your credibility by showing them the real faces behind your company.
Adding videos on a page helps in adding the average time spent on your site. Like images, make sure that you will only add high-quality videos, though. By doing so, you can keep your readers’ interest and you can scratch their itch for visual content.